Timberland recently launched it’s newest multi-channel global ‘Nature needs Heroes‘ campaign to build on the brand’s rich history of environmental action and innovation.

The campaign showcases Timberland’s Earthkeepers collection, made with materials like recycled rubber and recycled PET, a cause web developers Devstars are proud to be a part of.

The Nature Needs Heroes microsite plays off the humorously heroic focus of the “Lost Bottle” advertising – it suspends time and takes site visitors into a frozen moment using 360-degree imagery and high definition 3D technology.

Not a day goes by at UK based Gorilla marketing without the creation of the next whacky idea for one of their global brand clients’ stunt-filled events.

From the tank-like Haaglund all terrain DJ vehicle and skate/snowboard parks for Rome & Trafalgar Square to the Red Bull milk float, the Gorilla team provide everything from bespoke design & fabrication to event management.

The team behind every adrenaline junkie’s dream events now boast a brand new website filled with reports and case studies of their numerous neck-breaking and stomach-turning live events for a wide portfolio of clients including Monster, Red Bull and Diesel.

See you when FMX legend Robbie Maddison attempts to jump the houses of parliament on a mini-motorbike!

The Tate Modern, one of the world’s leading museums in modern art has launched Turbinegeneration. The program internationally links academic institutions, galleries and artists through engaging them in activities based around some of the Tate’s most famous contemporary pieces of Art.

Curator of the Unilever Series, turbinegeneration and international projects Annie Bicknell coordinates the team which connects institutions across the globe in 20 different languages from Catalan to Hebrew and Mandarin.

The PID team proudly present the PID booklet which enables all attendees to share details presented in the recent PID events with not so lucky colleagues.

A comprehensive beginners guide to shooting for CG, three very different case studies are presented with full step-by step instructions and similar examples, including checklists and solutions to common pitfalls.

Want to catch up with the wizz-kids? You can download your very own PID booklet here.

The Photography isn’t Dead team is happy to announce our editorial feature in Creative Review June 2010.

In response to Carl Lyttle’s claim last year that “the traditional studio photographer is about to die” Diane Smyth deputy editor of the British Journal of Photography writes: “Photography is still going strong, [photographers are seeing] CGI as more opportunity than a threat”.

“We are overjoyed at the positive response from the industry and look forward to combining strengths of photography and CG to everyone’s benefits”. The PID team is rightly chuffed.

Over 700 industry professionals attended this year’s Photography Isn’t Dead events season that kickstarted a huge positive spin to the ongoing debate on photography vs CGI formalised by last year’s Creative Review article on the death of photography.

“We are proud to offer a positive view and actively empower photographers to use CGI for the great tool that it is”, explains the PID team. The events took place in the actual shoot locations to show step by step how the images displayed were created.

Signups included AMV/BBDO, Wieden & Kennedy, the Guardian, the BBC and numerous high-profile members of the Association of Photographers, who no doubt also enjoyed the Village Underground afterparty into the small hours of the 7th of May 2010.