We are awe-struck. Everyone here in the office absolutely loves it!!! You’ve done an incredible job across the whole piece! The footage is wonderful, and the elements and overall feel of the edit are a really great fit.
Trent Ford & Bryce Collins, General Manager & Brand Manager, Intro Travel
Voted the world’s most liveable city 6 years in a row is no easy feat – but the Destination Melbourne crew know exactly why as they and RaD team explore the cities secret highlights and capture them throughout the year.
“It’s great to get under the skin of this city,” explains director Saxon, “and with so many different things to film and six seasons to chose from thanks to Australia’s crazy climate, there’s never a dull moment.”
6 months, 13000km, 2tb of rushes, 14 films and surprisingly only 5 crates of Bintang after the RaD team and Intro Travel set off to capture the essence of South East Asian backpacking, the epic project across 4 countries and two continents is complete.
“Finishing off in Sydney with a bunch of fresh Oz Intro frothers was so much fun,” explains tour guide Mikayla, “and the RaD team were certainly at the heart of the awesome atmosphere”. “It’s been amazing,” adds producer Nicola, “we can’t wait to shoot for Intro Travel again.”
Thanks so much for all the awesome content. It looked like a really beautiful roadtrip and just the best weather. Drive safe and thanks for all the hard work – loved it!
Sally Wells & Rachael Harwood, Global Community and Marketing Communications Manager & Digital Content Specialist, THL
Throughout April, Rat & Dragon‘s films for Destination Melbourne will be screening on the big screen on Federation Square in the heart of Melbourne, Australia’s second biggest city. The four films produced last year for the city’s DYOB campaign will be shown every day for a month on the central city square that attracts over 1 million visitors each year.
“We’re excited so many people will be able to enjoy the DYOB Dandenong films. The project has been one of our favourites so far”, explains producer Nicola, “with real people, amazing stories, delicious food, surprising sights and the authenticity we love so much about our work in travel”.
The RaD team is currently collaborating with world-renowned illustrator, interactive designer and digital artist SUTU and Eyejack to document the team’s mind blowing augmented reality technology that brings murals, comic books, exhibitions, posters and art installations to life.
“Shooting the world’s biggest AR mural by George Rose was quite a challenge”, explain director Saxon and speciality drone pilot Ben, “it’s right in the middle of Melbourne Central and the foot traffic and supporting cables around the shot tower made flying rather exciting.”
Further projects include A H Mitchell‘s installation at Melbourne’s White Night 2018, the 2017 Prosthetic Reality Project and Mue Bon‘s installation at the luxury brand Hermès in the CBD.
They say never work with kids or animals, but with the kids and animals that live in South West Melbourne, the RaD team couldn’t have been happier.
Shooting for Destination Melbourne‘s DYOB campaign the RaD team translated creative director Saxon’s signature tactile and organic film style to city living, amidst lions, rhinos, giraffe and meerkats. Watch this space for more of the series, from historic farmhouses, delicious mozzarella makers and secret urban hideaways to hipster heaven, live music and the urban jungle (hopefully without lions).
It’s not every day that you get to high five a fur seal, scale a mountain or fly a drone along the South East Australian coastline – all live on facebook broadcast.
This Southern hemisphere spring, the RaD team was commissioned by THL to produce a series of Instagram stories and facebook live broadcasts, driving from Melbourne to Sydney in a huge 6 berth luxury campervan. “It’s not a part of Australia we’ve been before,” explains creative director Saxon, “so we’re really excited to be able to capture it in such a reactive and interactive way. Tune in on the Britz facebook page – with such a unique route to cover, it’s going to be pretty entertaining!”
